They can be classified into six main categories: Geographic targeting : Target buyers based on where they are located (country, region or city). You can even be more precise by entering a postal code, an area, a district or a district. We can further refine the targeting by selecting only people who live in the chosen location, those who are passing through or are located in the surrounding area. Demographic targeting : Identify your target based on their age, gender, family situation, type of housing, etc. Distribute your studio rental advertisements to young students and those of townhouses to families with children with comfortable incomes.
Targeting by connection : Target people linked to your page, your events or your mobile application. It can be your fans and/or your fans' friends. Custom Audiences : Using fax list your customer files (CRM) and website data, match your existing audience to Facebook users. So reach people on Facebook who have visited your website before, whose contact details you have (emails, phone numbers, Facebook ID number), those who have already interacted with your Facebook posts, or those who look like the profile you are looking for.
The other targeting options (behavioral or interest-based targeting) are of less interest to the real estate industry because it is difficult to associate interests or behaviors with an intention to rent or real estate purchase. Promote locally with “Local Awareness Ads” Real estate: Precisely target your future buyers with Facebook Ads By selecting “Promote locally” as the campaign marketing objective, you will be able to target people who are located near your agency . These advertising formats allow you to precisely locate your business on a map, while also indicating the distance to which your agency is located and the opening hours.