Over the years social media has become more and more integrated into the consumers shopping experience. Today companies can use social channels to sell directly to customers on a global scale while reaching out to local customers. The most popular social commerce channels include Snapchat Instagram Facebook Marketplace Pinterest and TikTok. When users scroll through Instagram and see an advertisement for a bag they are interested in they can click the buy button and order the bag directly. The payment process is processed exclusively through Instagram and not through the providers website or retail store. For the customer this is both time-saving and convenient.
The main advantages for retailers of social commerce are . Social media is a constantly growing marketplace Not only is the use of social media increasing but also the interactions of users with products. For example Instagram states that of people discover new products on Instagram. . Providers can reach new target groups In this way providers can not only address younger target groups but also reach interested parties who for example are now spending more time Specific Database on their smartphones due to exit restrictions or home office. . Success in social commerce is easily measurable A major advantage of social shopping is that it is easy to measure success. Social media analysis helps retailers learn how to develop their product line in the future and which social media marketing posts are driving the most sales.
What do these online shopping trends mean for retailers To summarize the most important things The payment methods offered customer ratings and security through SSL encryption have a direct influence on the trust and sales of an online shop in Germany. Retailers can actively influence these factors and thus improve the reputation of their online shop. When choosing online shop software companies should pay attention to integrated payment processing as well as SSL and HTTPS. You can also use review management software . The software allows companies to collect experience reports and user ratings. The software assists in responding to negative feedback and improving customer perception of the product or service.