Cable TV, in particular, has plenty of talk shows with specific audiences that are desperately in need of guests. In all of these instances, include mailing list a shot paragraph with information on how to contact you and a general description of the products or services you sell. Offer your articles or expertise for free, in return for this paragraph either appearing at the end of your article, or being read after the interview. Marketing yourself as an expert in your business will get you far more publicity than placing an expensive ad, and it's virtually free, except mailing list for your time, a few stamps and a few phone calls. It works for me, and I know it can work for you. 2) PYRAMID YOUR PROFITS. What does this mean? It means that you should take at least half of your profits and reinvest it in more advertising. When you make your first batch of sales, don't take your profits and throw a party. It might seem like a good idea now, but you'll regret it later. A good way to grow your sales is by expanding your advertising. If you can only afford one or two mailing list small ads in the beginning, that's fine. If those ads are successful, make sure you take the profits from the sales they generate and reinvest them in four or five of the same ads in different magazines.